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Alpine
Ski Center
at Sugar
Mtn is the oldest (since 1976) and largest ski shop
in the Banner Elk and Sugar Mountain area.
We think it's one of the best ski shops in the East
in terms of staff expertise, customer service, and product
selection,
and
we hope you'll visit us whenever you're in this part
of the country.
Conveniently located at the entrance to Sugar Mtn, Alpine
Ski Center located at Sugar Mtn is open almost year
round (closed April 1 to June 15).
We carry a great selection of ski & snowboard equipment,
clothing, & accessories, with a full service Repair
Shop,
and the area's best
Ski & Snowboard Rental Shop (with more than
900 sets of rental equipment).
Come in and see us today for
all your winter fun needs.
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click for
Rental info
click for Area Lodging Info |
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Need
help?
Ask
Mark Newton
Store
Manager |

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- Runs one of North America’s top 60 Snow
sports shops (voted by readers of Ski Magazine
4 years in a row as Ski Magazines Gold Medal
Ski Shops)
- 12th year with Alpine, 15 yrs experience
in the ski & snowboard industry, 8 years
with Alpine's ski and snowboard demo team,
9 years as Alpine Rental manager,
current position as Banner Elk's Store Manager.
- Skier for 13 years at Ski-LL 9, Snowboarder
for over 8 years.
- Other Sport interest include weightlifting
and is an avid mountain and road cyclist
and downhill mountain bike racer.
- Has been responsible for training every
Alpine rental technician.
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Need
help?
Ask
Andy Steele
Rental/Repair
Manager |
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- 7 years as Rental Manager at one of
Ski Magazines Gold Medal Ski Shops
- 7 years with the Alpine Ski and Snowboard
Test Demo Team. Skier for 13 years at Ski-LL
8, Snowboarder for 1 year
- Has a working knowledge of trend-setting
Ski and Snowboard technique and is responsible
for the training of every technician. Brings
a focus on Up-to-date waxing/tuning techniques
with the experience of tuning hundreds of
skis, boots, and bindings every year.
- Other sport interests include Fly Fishing,
Avid Mountain and road Cyclist, and Golf.
Andy was an Eagle Scout and has a B.S. in
Communication Arts from Lees McRae.
- Blue Bird Days on the Hill & Mountain
Biking make him happy
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