Alpine Ski Center at Sugar Mtn is the oldest (since 1976) and largest ski shop in the Banner Elk and Sugar Mountain area.  We think it's one of the best ski shops in the East in terms of staff expertise, customer service, and product selection, and we hope you'll visit us whenever you're in this part of the country.

Conveniently located at the entrance to Sugar Mtn, Alpine Ski Center located at Sugar Mtn is open almost year round (closed April 1 to June 15).
We carry a great selection of ski & snowboard equipment, clothing, & accessories, with a full service Repair Shop, and the area's  best Ski & Snowboard Rental Shop (with more than 900 sets of rental equipment).