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click for
Rental info
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Alpine
Ski Center
at Sugar
Mtn is the oldest (since 1976) and largest ski shop
in the Banner Elk and Sugar Mountain area.
We think it's one of the best ski shops in the East
in terms of staff expertise, customer service, and product
selection, and
we hope you'll visit us whenever you're in this part
of the country.
Conveniently located at the entrance to Sugar Mtn, Alpine
Ski Center located at Sugar Mtn is open almost year
round (closed April 1 to June 15).
We carry a great selection of ski & snowboard equipment,
clothing, & accessories, with a full service Repair
Shop, and the area's best
Ski & Snowboard Rental Shop (with more than
900 sets of rental equipment).
Come in and see us today for
all your winter fun needs.
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Need help?
Ask
Mark Newton
Sugar Mountain Alpine
Store
Manager |

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- Runs one of North America’s top 60 Snow
sports shops (voted by readers of Ski Magazine
4 years in a row as Ski Magazines Gold Medal
Ski Shops)
- 15th year with Alpine, 14 years
with Alpine's ski and snowboard Demo team,
9 years as Alpine Rental manager, current position as Banner Elk's Store Manager.
- Skier for 20 years at Ski-LL 9, Snowboarder
for over 15 years.
- Mark is an
avid Road and Mountain Bike Cyclist with
other sports interests include Backpacking,
Hiking, Disc Golf, Downhill Mountain Bike racer, and
is an exceptional Photographer as well.
- Mark has some
great animals-two fat cats names Louie
and Bella and 1/2 owner to an awesome
blue-eyed dog named Indy.
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Need help?
Ask
Leslie
Thurman
Sugar Mountain Alpine
Sales
Associate |

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- 6th year with Alpine
and we are happy to have her!
- Skier for 9 years at Ski-LL 7.
- Other interests include
Camping,
Hiking, and she loves hanging out with
her dogs.
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Need help?
Ask
Brian
McCutchen
Sugar Mountain Alpine
Rental
Manager |

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- 7th year with Alpine, 11 yrs experience
in the ski & snowboard industry, 3 years
with Alpine's ski and snowboard demo team,
6 years as Alpine Rental manager, current position as Banner Elk's
Rental Manager.
- Skier for 11 years at Ski-LL 8, Snowboarder
for over 2 years.
- Other interests include Mountain
Biking, BMX, Road Cyclist, Drums, Disc Golf,
Fly Fishing, Karate in the Snow, and
loves his three dogs Shake, Campbell and
Dabou (aka The Clues) The Clues is a big
fan of Bob Dylan and sings along with
the Harmonica.
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Need help?
Ask
Jorge
Villanueva
Sugar Mountain Alpine
Asst.
Rental
Manager |

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- 2nd year with Alpine,
1 year
with Alpine's ski and snowboard demo team
and we are very happy to have him.
- Skier for 20 years at Ski-LL
6/7
- Other interests include
Motocycles, Jet skis, Baseball,
Basketball and Hiking.
- Proud owner of
a Kitty Cat named "Lola Maria"
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Need help?
Ask
Bert
Sterton
Sugar Mountain Alpine
Rental/Repair
Manager |

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- 3rd year with Alpine,
2nd year
with Alpine's ski and snowboard demo team.
- Skier for 32 years at Ski-LL
9
- Bert is also a
professional River Guide since 1996. He
also enjoys Kyacking, BMX, Disc Golf,
Fishing, 4wheeling, Motorcross, Hunting,
Hiking and Camping.
- Has a
beautiful daughter named Jayden who
takes up most of his spare time along
with his four crazy boxers-who keep
eating the deer.
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