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ABOUT ALPINE

Alpine Ski Center was established in 1976 in Banner Elk, North Carolina - just outside the entrance to Sugar Mountain Ski Resort.  At that time, Skiing was new in the South and Southern Skiers were just taking up the sport.  Skiing has now grown to be a major tourist industry in North Carolina, Virginia, and West Virginia and Southern Skiers travel to ski slopes here and around the world.

Alpine Ski Center is now celebrating our 28th year in business.  We have grown from our original location in Banner Elk to seven through out the Carolinas and Tennessee. 

Originally Alpine's only business was skiing - we opened the doors in September, and closed them in April each year.  Our goal was  to be the best Ski Specialty Shop in the South.  A place where both beginners and experts could come  for dependable advice, expert service and the best winter sports products available - all at reasonable prices.

Over the years we've added snowboarding and skiboarding to our winter selection, and in-line skating, swimwear and water sports equipment for our summer programs.  And now, all of our shops with the exception of Beech Mountain are open year round.

Although we've added locations and expanded the products we carry, our objective of "dependable advice, expert service, and the best products available - all at reasonable prices" has remained the same and, we believe, is the cornerstone for the success we've enjoyed.

Our buying and administrative headquarters are in Banner Elk, and the people who work in the offices along with the people who operate each Alpine Ski Center are dedicated to earning the respect of our customers and providing the best winter sports shopping and service available in the market.

Alpine has twice been named "Retailer of the Year" by Ski Industry of America - We are proud to have received this award which acknowledges ski shops that offer superior service and make significant contributions to the growth of  winter sports.

SKI magazine polls its readers to rate 1,200 North American ski shops on staff expertise, selection, value, back shop services, boot fitting, and innovative programs.  Alpine Ski Center has been selected three years consecutive as one of North America's 60 Best Ski Shops and was awarded with the "Gold Medal Ski Shop" award for 2001, 2002, 2003, and 2004; the best award and recognition any company could receive is by the people they work for - you the Client!  We are proud to be included in America's "Best Shops" and we are committed to doing everything we can to provide the best in selection, service, and value to skiers and snowboarders.

Our web store is on-line 24 hours a day and 7 days a week and we seek to offer the same high quality service in this media as we have in our brick and mortar stores.   We welcome your comments and suggestions; so click here and let us hear from you!

We hope you will visit one of our many locations or shop us on the web and we hope you'll enjoy the experience.

Team Alpine!

 3440-B Tynecastle Hwy, Banner Elk NC 28604 | ph: 888-465-8008 | fax: 888-844-9489 | Email

Copyright © 1976-2004 Alpine Ski Center Inc.